The Snapchat Geofilter is one of the most creative and cost effective ways for brands to create awareness for their products and events. Here's how this OC Fair filter earned 102,500 views for just .88 cents per thousand views.
Snapchat's July 2017 app update brought a lot of buzz and excitement to the app. The app has struggled to regain footing after Instagram stole their most unique feature in 2016. Snap has added "swipe up" functionality to outside URLs for all users. Another game changer.
About a year ago I made a decision to chase down a long time goal of mine to become a speaker. I've given several talks in 2017. It's a good start for a fledgling speaking career. In that time I've met some resistance and learned a lot about myself.