Back in May of 2018 I hosted a round table session during the Florida Federation of Fairs annual convention.
The topic was New Ways to Market Your Fairs. We discussed Facebook's ads manager, ways to hack Instagram and Snapchat geofilters.
The most important thing I addressed, however, was the importance of attention. The difference between over-priced, appropriately priced and under-priced attention and why the under-priced attention is everything to a business.
In looking at attention we also established the differences between marketing behavior and the our own human behavior.
I truly believe if we all develop more self-awareness in our businesses, then the sky's the limit for our growth.